Makeup that shows up for you

Vegan, cruelty-free essentials made to define, glow, and elevate your everyday look.

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El Efecto Cacay empieza en tu piel

Un activo poderoso que regenera, ilumina y transforma mucho más que tu cuidado facial

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Curated Picks You’ll Love

Not sure where to start? These are our hand-picked favorites—easy to use, fun to wear, and perfect for everyday looks or your next glow-up moment.

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Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat • Vegan & Cruelty-Free • Made to Stand Out • Shop with Confidence • Curated Beauty Picks • Easy-to-Use Essentials • Bold Looks No Rules • Define Line Glow Repeat

Meet the Founder: Daniela León

Leon Stores was created for people who love to stand out. Daniela León—founder and heart behind the brand—turned her passion for entrepreneurship into a bold, conscious beauty space made to feel fun, expressive, and effortless.

Read the full story

Beauty with Purpose

At Leon Stores, beauty is more than a look—it’s a statement. We focus on products that feel good to use and even better to support: vegan and cruelty-free essentials, bold pieces made to stand out, and gift-ready favorites you’ll actually want to keep. Every order is designed to feel simple, secure, and worth coming back for.

Cruelty Free

Dermatologically Tested

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LEON COSMETICS

Leon's Mystery Products

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Eyes & Brows: Defined

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Makeup that shows up for you

Leon Cosmetics is made for real days and real plans—easy-to-use essentials that deliver payoff, blend beautifully, and keep your look feeling fresh. Vegan, cruelty-free, and curated to help you build a routine you actually love.

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Face Essentials

Glow, set, and perfect your base with our must-have face picks—easy to wear, easy to love, and made to elevate any look.

  • Lip and cheek, 2 in 1

    Lip and cheek, 2 in 1

    This 2-in-1 lip and cheek product is a must-have for any beauty routine. It's perfect for on-the-go touch ups. Simply...

    $13.80 View options
  • Make-up primer

    Make-up primer

    Enhance your makeup with our make-up primer. Our specially designed formula preps your skin for flawless makeup appli...

    $22.50
  • Setting powder

    Setting powder

    With our beautiful setting powder, your makeup will stay in place all day. Expertly formulated with high-quality ingr...

    $17.50 View options
  • Pressed-compact powder

    Pressed-compact powder

    Enhance your makeup look with our new pressed-compact powder! With its high-quality formula and long-lasting coverage...

    $18.30 View options
  • Liquid foundation

    Liquid foundation

    Discover our range of beautiful foundation shades, packaged in a glamorous container. 100% vegan. Cruelty-free.

    $20.40 View options
  • Liquid blush

    Liquid blush

    Try our liquid blushes with beautiful shades. Experience our liquid formula for a natural, long-lasting glow. More co...

    $17.50 View options
  • Leon's Mystery Products

    Leon's Mystery Products

    Now you can get our FULL-SIZE SAMPLES for a LOW PRICE. We have 6 categories you can choose. Every category is a myste...

    $1.00 View options
  • Highlighter palette

    Highlighter palette

    Enhance your natural beauty with our Highlighter palette. 100% vegan. Cruelty-free.

    $26.99
  • Heart-shaped blush

    Heart-shaped blush

    Try our beautiful heart-shaped blushes with gorgeous shades that will enhance your natural beauty. 100% vegan. Cruelt...

    $14.99 View options
  • Facial sunscreen

    Facial sunscreen

    Protect your skin from harmful UV rays with our facial sunscreen. Our formula has been tested and proven to provide r...

    $24.99
  • Facial cleanser

    Facial cleanser

    Introducing our gentle and refreshing botanical facial cleansers that are perfect for all skin types. Made with natur...

    $17.99 View options
  • Facial serum

    Facial serum

    Nourish your skin with our facial serum. Ideal for all ages and skin types, this serum provides essential benefits to...

    $19.99
  • Concealers

    Concealers

    These concealers are a must-have for any makeup collection. Try it today and see the results for yourself. 100% vegan...

    $17.99 View options
  • Blush palette

    Blush palette

    This beautiful and stunning blush palette by LEON COSMETICS offers a variety of shades to enhance your natural beauty...

    $22.50 View options
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Frequently Asked Questions

Are your products vegan and cruelty-free?

Yes. Our formulas are made with vegan-friendly ingredients and we do not test on animals.

What’s the best way to choose the right shade?

Start with your undertone and the finish you want (natural, matte, or glow). If you’re unsure, pick a neutral shade or contact us and we’ll help you choose.

What products should I start with if I’m new to Leon?

A great starter set is: one brow product, one lip product, and one face essential (primer or powder) to complete a simple everyday routine.

Are your products beginner-friendly?

Yes. Our essentials are designed to be easy to apply, blend, and build—whether you’re starting out or you already have your routine down.